The primary goal was to create visually appealing and on-brand designs that effectively communicated important messages and updates to the target audience. My contribution to the Bowers & Wilkins (Masimo Consumer) project involved working on three key digital design activities: newsletter design, blog design, and webpage design for external partnership announcements.
Art Director
Katy Backham
Design Lead
Linda Truong
Copywriter
James Cooke
Designer
Bruno Loverbeck
I collaborated with the team to create engaging and informative newsletters for Bowers & Wilkins. While using pre-designed templates as a starting point, my responsibility was to populate the templates with relevant images, edit and format the copy, and ensure that the design adhered to the brand's visual guidelines.
Another area where I made my contributions was in designing captivating blog layouts. Working within the framework of existing design templates, I curated images, fine-tuned the copy, and ensured seamless formatting to enhance the overall reading experience and maintain brand consistency.
As part of the project, I was involved in creating a dedicated webpage to announce a partnerships between Bowers&Wilkins and Aston Martin. My task was to incorporate compelling visuals, edit the content for clarity and coherence, and ensure that the design elements aligned with Bowers & Wilkins' established brand identity.
